Harvest is a brand heavily influenced by a global community of kindred spirits who share with us, a common set of values and beliefs.
We do not refer to these individuals as key opinion leaders, but rather, friends and mentors who believe the same things we do.
V i s i o n
The vision of Harvest has always been a narrow and focused one, and has served as a catalyst for the brand's spirited entrepreneurship, thoughtful innovation, and market leadership.
The vision is the projection of the brand into the future based on our clearly defined purpose - it's whom we want to be and what we want to be known for - that is, a charismatic brand of passionate innovations seeking to refresh and revitalize the dental segment by simplifying everyday lab life.
L o g o
The Anatomy of our logo has 3 distinct human behaviors which define who we are, and why we exist.
To Love - Our name Harvest comes from the biblical text in Matthew 9:38. To love and serve people is our highest call.
To Refresh - The green Leaf symbolizes our desire to invigorate you. To meet you at the intersection of clarity and surprise.
To Communicate - Only when the vision and creation become inseparable is a Harvest product released as our expression.
A t t r i b u t e s
These are the lenses with which we see the world, and dictate how we relate to it.
Simplicity. In a world, full of noise and complexity, we believe in getting to the pure essence of quality and experience.
Relevance. Our goal is not to be preferred, but relevant; meaningful to the life of the laboratory, and valuable to the life of the user.
Refreshing. At every human touch point, whether it be phone conversation, or the usage of our products, our aim is to meet you at the intersection of clarity and surprise.
C u l t u r e
Harvest defines its culture as a human ecosystem; one that fosters freedom of expression, boldness to risk, and encouragement to try; all embodied in a purposeful conviction towards a vision for growth.
Personality is essential; to this end, Harvest employs a carefully selected team of people who believe, and share with us, the same convictions of the brand.
B e h a v i o r
Harvest is an actionable brand that believes in behavioral innovation. This includes finding unique and disruptive departure points to communicate our core values in a charismatic way that inspires people to action.
Our behavior encapsulates the total authenticity of the brand. It's the means of translating what we say to what we do; the validation of what you hear about us, with the actualized experience that undeniably endorses us.
C o m m u n i c a t i o n
Where others tend to scream features and benefits, Harvest uses strategic vehicles to overturn status-quo marketing communication with a bold message that less is more. It will always be about our values; truthful, meaningful and outward focused.
The brand does not seek a transactional relationship, but a meaningful customer relationship that adds goodness and positivity to the life of the lab and its technicians.
E n g a g e m e n t
Because the existence for Harvest is to deliver goodness to people, Harvest values every opportunity to meet our customers face-to-face. When we meet, sales are not the primary focus; shaking the hand of our partners is always central.
At trade fairs, Harvest is known to host dynamic live demo programs on the show floor with the desire of delivering a valuable experience. It is important to note, that each clinician will always use their product of choice, whether a competing product or not.
D e s i g n
Minimalism, to us, is an enduring communication and visual discipline that rejects the conventional clutter with the design philosophy that less is better. To Harvest, life is about the essence of things.
Our core values are our brand’s most precious asset, and because of this, we employ a minimalistic design philosophy to ensure the purity of our message is clearly communicated. We value white space, rich graphical content, and simple, easy to read typography.
T y p o g r a p h y
Harvest brand messaging must be simple and easy on the eyes. For this reason, Harvest has chosen the font Helvetica Neue Light as its primary font for conversational typography.
In addition, we will also employ tactical character and line design spacing elements to allow the text to breath freely, allowing the human eye an enjoyable and comfortable reading experience.
G r a p h i c s
We believe a picture is indeed worth a thousand words. Harvest invests heavily in high quality photography and motion graphics to accurately present our merchandise.
Our graphics are thoughtfully captured to tell a story. Products are primarily positioned in pure white environments with subtle shadowing to accentuate a high quality and exclusive presentation.
P o s i t i o n i n g
Harvest brands are positioned to seek high levels of common ground with our users, and looks to reward them with feelings of confidence, creativity and boldness.
Through every consumer touch point, Harvest leverages all that is original, real and honest about the brand, with the goal of winning an emotionally dominant and exclusive top-of-mind position in the product categories we serve.
P r o f i l e
The Harvest consumer is technically competent, rejects good enough and is extremely hard to please. They are obsessed with finding a better way, and have no respect for the status quo.
Harvest users project charisma, love what they do and are passionate about why they do it. They are extremely disciplined and loyal with regard to their product selections because they have a vision for the outcome of their work, and won’t settle for anything less.
P h i l o s o p h y
The spirit of Harvest is disruptive at its core. The brand is always studying market conventions in search of catalysts for creative rupture. Our strategy is not to follow category norms, but to disrupt them.
Harvest Dental views the rules of conformity not as an enemy, but as a tool. We use it to uncover what everyone else is doing, identify where the market is stuck, and create something that is dynamic. Smile...you’re about to be refreshed.